What is Niche Marketing and is it for Newbies (Beginners)?
I am prompted to do this post because Chris Freville – a friend of mine – is bringing out a new guide for Niche Marketing and it’s important that you can decide whether this is for you or not.
Niche marketing is focussed marketing!
Suppose like me you are keen on health and you want to build a business in the health market…where do you start?
If you try to sell everything to everybody which NEVER WORKS you have to focus on one part of the health market.
Off to the Google search page you go and type health in!
I just got this from Google Results 1 – 10 of about 1,040,000,000 for health
Yup that’s over a BILLION pages competing with you!
Hehehe – you don’t have a chance.
Instead of trying to sell ALL of health try FOCUSSING.
And to FOCUS you have to NOTICE.
NOtice that when you type H E A L T H into the search box you get a drop down menu? Well each of these entries…health article,
health definitions, health fitness, health nutrition, health topics etc etc is a possible niche market.
And Google is telling you what it thinks are niche markets – so you have to listen!
Now le’t just choose one of these, hmm, let’s take health nutrition… and when we put that into the search box we get
Results 1 – 10 of about 29,700,000
Which is still big – too big but a lot smaller than a billion!
So let’s keep going eh?
We drill down into the market by typing health nutrition into the search box – or just by selecting it from the drop down menu.
This is what we get
So I quite like the look of heath nutrition tips so I put that in the search box… and get
Results 1 – 10 of about 13,000,000
Which is still smaller but too large to easily cope with. So we drill down again…but this time Google gives me no more clues! What a shame – no more drop down menu – so what do we do?
To focus is to notice – OK?
So look down the page…what do you notice?
You see “Searches related to: health nutrition tips”
And a whole list of niches here too and I’ve noticed these entries on the right
“fruits and vegetables nutrition” looks good to me so I put that into Google and get
Results 1 – 10 of about 2,590,000“
So we’ve drilled down and down into the market and found niches which may or may not be useful to us. This is the first step in Niche Marketing – just exploring and finding niches.
A niche is a part of a Mass Market and a niche that we enter we must assess to see if it will pay…
I’ll cover that soon but if you have no patience pop over to Chris Freville’s new Niche Marketing Guide
he is an expert in Niche Marketing and I’ll be doing a review on his new guide soon.
Yes, it is important to do niche research first before you decide to promote a product. Because, if you just promote a product, chances are that you are promoting a product to the wrong markt. You can also find out which products are HOT at this moment. Those products might not have a very large competitive market yet.
Also, try to focus on misspelled keywords.