Adsense is astonishing, did you know tha?
I spend so much complaining about Google that it’s a nice change to compliment them on something well done.
It is every advertisers’ dream to only show ads to their intended audience. Blasting out ads to all and sundry – broadcasting – is expensive and ineffective.
Facebook approaches this issue by showing ads suitable in it’s view for the sex and age of the account holder. Google goes one better by showing ads suited not exactly to the viewer but to the website they are on.
To put Adsense on your site or blog you just copy some code produced by Google and paste it onto your webpage.
That’s all.
And then, some time after the ads appear. And the ads that appear will match the content of the website.
The article or blog post on your webpage or post will be scanned by Google and they will make a first guess what it is about. They have a huge number of advertisers so whether you are writing about Ants, Marketing or Zoology they will have an ad for your page. As the days go by further scanning by Google will refine their grasp of the page and the ads may change.
It looks like Google can see or “sense” your copy and show an ad to match it. “Ad sense” is well named.
Most advertising is paid for in advance and depends on the size of the ad and not on whether the ad works or not. Adsense is a “PPC” model so that only when someone clicks on the ad does the blogger or website owner get paid.
The advertiser may pay Google $1 for that click and the blogger gets a fraction of that. Nobody but Google knows what the fraction is but let’s say the blogger gets 10 cents and that leaves Google with the lion’s share of the $1.
And that adds up to billions of dollars over a year. Yes that is “Billions” with a B!
Who Needs Adsense?
You may think that getting a few cents for a visitor to click on an ad on your webpage is not worth the effort and you’d be right. But suppose you get 100 visitors that do that every day….
That would be 10 cents x 100 = 10 Dollars a day and is around $300 a month.
And you only have to write the article or get someone to write the article once. After that you publish the article and leave it alone.
You can see that Adsense is a simple way of earning money. There is no selling involved and no shipping either!
But it’s not easy!
Here’s what you have to do.
- Research which topics pay well in the Adsense Program.
- Do very careful keyword research to choose the exact keywords to target in your articles.
- Write at least one article for each keyword.
- Publish them on a blog.
After that it you take the advice on the Shampoo bottle – “Rinse and Repeat” – you go back to the beginning and do more research…
You don’t have to be a good writer to be successful at this game but you do need to put in a lot of work. You must either write or adapt articles or hire a writer and you have to build quite a number of blogs.
Some of them will do well and pay you $50 to $500 a month and some of them will do nothing at all. In the beginning quite a few of your blogs will do poorly and you will need to just keep going though this learning curve with an understanding of the model – that it works and you just need to tune up your performance.
My own view is that this is one of the best ways that a beginner can make money online. Expect to see a lot more on Adsense publsihed here over the next few months.
How about you? Have you tried earning Adsense money and do you have any advice you’d like to share?
health definitions, health fitness, health nutrition, health topics etc etc is a possible niche market.
“fruits and vegetables nutrition” looks good to me so I put that into Google and get
